When a crisis hits or your business is disrupted due to any unexpected event, the media will come a-knockin’. That’s why it’s so important to have a detailed, quality business continuity plan in place and to understand the role that the media play in the public’s perception of not only the crisis itself but how your organization handles it.

WHY THE MEDIA?

Making the media your ally is important in the immediate aftermath of a crisis or business disruption. The sooner you can respond with an official statement, the better off you’ll be, but the key with media is transparency. Your organization’s reputation is fragile in these moments and the public is quick to demand an honest, transparent response.

Remember, it is the media’s job to find the truth, so make their life and your recovery easier by being honest from the very beginning.

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http://www.missionmode.com/media-policies-and-procedures-for-business-continuity-managers/