The overriding theme of every disruption story I’ve ever heard is that firms thought they had more time than they did. So, I’ve been pondering the why. We can see disruption happening all around us, but whyis it so difficult to get out in front of it?

Then I slogged my way through Ray Kurzweil’s Law Of Accelerating Returns and it hit me. Digital disruption is about the clash between exponential change and our brain’s wanting things to be linear. Here is what I mean:

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http://blogs.forrester.com/brian_hopkins/17-05-09-why_you_are_getting_disrupted