The way in which small business owners buy insurance is changing, as the number of ventures owned by Millennials/GenXers increases.

Up to 25 percent of total small business insurance premium could be digitally underwritten by 2020, Willis Towers Watson Securities reports.

“Small businesses are expected to grow an average of 6 percent annually through 2020, at which point over 60 percent of businesses are expected to be owned by Millennials/ GenXers who are much more likely to favor digital management of insurance coverages.”

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http://www.iii.org/insuranceindustryblog/?p=4974