Ever since marketing figured out that companies could do better by asking customers what they wanted, rather than just trying to tell them, businesses have moved massively to the notion of working backwards from the customer.
Indeed, Jeff Bezos, founder of Amazon.com, declared, ββWe start with the customer and we work backward.
We learn whatever skills we need to service the customer.ββ
It seems like business continuity planners could take a leaf out of the marketing playbook and ask customers what they would like to see in terms of their providerβs business continuity.
But is that enough?
…
http://www.opscentre.com/business-continuity-working-backwards/
Source: DRJ New feed
