{"id":1263,"date":"2017-05-16T23:45:35","date_gmt":"2017-05-16T15:45:35","guid":{"rendered":"http:\/\/microdium.net\/public\/2017\/05\/16\/c-level-business-executives-are-playing-a-bigger-role-in-tech-spending-but-cios-still-remain-dominant\/"},"modified":"2017-05-16T23:45:35","modified_gmt":"2017-05-16T15:45:35","slug":"c-level-business-executives-are-playing-a-bigger-role-in-tech-spending-but-cios-still-remain-dominant","status":"publish","type":"post","link":"https:\/\/www.microdium.com\/public\/2017\/05\/16\/c-level-business-executives-are-playing-a-bigger-role-in-tech-spending-but-cios-still-remain-dominant\/","title":{"rendered":"C-Level Business Executives Are Playing A Bigger Role In Tech Spending, But CIOs Still Remain Dominant"},"content":{"rendered":"
\"C-Level<\/div>\n
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Tech buying in business and governments is clearly shifting from the sole or primary control of the CIO and the tech management organization and into the hands of business leaders.\u00a0 But how much is this happening? Anecdotal comments and surveys \u2013 including Forrester\u2019s own Business Technographics surveys \u2013 suggest that most tech purchases are now controlled by business executives.\u00a0 However, in our just-published report, \u201cC-Suite Tech Purchasing Patterns<\/a>,\u201d Forrester\u2019s analysis shows that the shift of tech buying from the CIO to business executives is much less dramatic, with just 5% of all new tech purchases fully controlled by business by 2018.\u00a0 Moreover, this shift varies dramatically by C-level executive. CMOs and eCommerce heads have the highest proportion of new project spending under their control, but CFOs, COOs, supply chain heads, and heads of customer service are much less likely to go it on their own.<\/p>\n

The big issue in making statements about who is buying technology is the fundamental difference between how consumers buy technology and how businesses and governments buy tech.\u00a0 In business and government, there is seldom one person who makes the decision to buy a piece of technology.\u00a0 Instead, there is a complex process of identifying a business need, finding and choosing a vendor with the right technology solution, implementing that solution, and making sure it is working well.\u00a0 Different stakeholders will be involved in each stage of this process.\u00a0 The growing tech-saaviness of business leaders and the wider availability of cloud solutions does mean that business leaders are playing a bigger role in the front end of this process. But the persistence of licensed software, the growing adoption of cloud as a replacement for licensed software, and challenges of implementing and optimizing solutions mean that CIOs and tech management teams still play a dominant role in overall tech purchases by businesses and governments.<\/p>\n

Key findings of Forrester\u2019s analysis of data on actual tech purchases:<\/p>\n

…<\/p>\n

http:\/\/blogs.forrester.com\/andrew_bartels\/17-05-16-c_level_business_executives_are_playing_a_bigger_role_in_tech_spending_but_cios_still_remain_domina<\/a><\/p>\n<\/div>\n


\nSource: DRJ New feed<\/p>\n","protected":false},"excerpt":{"rendered":"

Tech buying in business and governments is clearly shifting from the sole or primary control of the CIO and the tech management organization and into the hands of business leaders.\u00a0 But how much is this happening? Anecdotal comments and surveys \u2013 including Forrester\u2019s own Business Technographics surveys \u2013 suggest that most tech purchases are now […]<\/p>\n","protected":false},"author":1,"featured_media":1264,"comment_status":"false","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[15],"class_list":["post-1263","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-disaster-recovery-cybersecurity-news-malaysia","tag-about"],"_links":{"self":[{"href":"https:\/\/www.microdium.com\/public\/wp-json\/wp\/v2\/posts\/1263","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.microdium.com\/public\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.microdium.com\/public\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.microdium.com\/public\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.microdium.com\/public\/wp-json\/wp\/v2\/comments?post=1263"}],"version-history":[{"count":0,"href":"https:\/\/www.microdium.com\/public\/wp-json\/wp\/v2\/posts\/1263\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.microdium.com\/public\/wp-json\/wp\/v2\/media?parent=1263"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.microdium.com\/public\/wp-json\/wp\/v2\/categories?post=1263"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.microdium.com\/public\/wp-json\/wp\/v2\/tags?post=1263"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}